The Mammut Summer Work Project – a summer worker tells their story

My name is Bettiina, a 16-year-old from Ylikiiminki. I’m starting sixth form in Oulu this autumn and moving into my own place, so I thought it would be sensible and useful to earn some money over the summer to help me get started with my new life.

How did the recruitment process go?

Applying to Mammut wasn’t my original plan. I got the idea when I saw an advert for summer jobs here. It sounded so easy – and it was the hope and encouragement this gave me that made me decide to apply.

Campaigns similar to this summer jobs project organised by Mammutti and Nuorten Ystävät would be an immense help in tackling the current ‘epidemic’ of labour shortages in society, and it would be great if other companies could also consider a similar approach, particularly when it comes to providing summer employment for young people. This is especially true now, as we know that many young people – and even adults – are finding it harder than usual to secure summer jobs. I myself had trouble finding a summer job anywhere throughout the spring, until I heard about this opportunity. When I did hear about it, I simply had to seize the chance.

An approach like this would certainly encourage even the more timid young people to apply, and would bring about a major change in society. It’s also really important to gain experience of working life and different sectors, which is exactly what you need when applying for jobs. You can work much more comfortably and confidently when you’ve been properly trained. Especially as it’s surprisingly common that, in many places, when you’re applying for a job, you might be told you lack work experience.

Before my first day at Mammut, I had absolutely no idea what to expect from my workplace, the experience ahead of me or my job duties. I’d actually known about the company since I was little, and I’d even visited it when I was at primary school. Still, not knowing what the job would involve made me a bit nervous. The sector and the tasks involved had never really interested me, so I didn’t immediately expect the best. To be honest, I didn’t even know what sort of work you could do in sectors like this, or what they might involve.

Summer work placement

Right from my very first day, however, my nerves were eased by how relaxed the staff were. The atmosphere at work is unlike anywhere else I’ve ever worked. I don’t feel any unnecessary pressure or stress, and everyone is really approachable and open. They’re very receptive to all our ideas and don’t try to downplay our opinions. It opened my eyes to just how important the atmosphere is, as well as having supportive and reliable colleagues. The employers’ friendliness and kindness made the work considerably more enjoyable and easier to cope with.

Another big thing was that we weren’t deprived of fun or the freedom we needed, even whilst we were at work. That in itself gives you self-confidence, trust and even enthusiasm. Thanks to that, we didn’t have to feel anxious, irritated or annoyed in the evenings about having to go to work the next morning. My other summer work colleagues have also brought this up amongst ourselves, which just goes to show the positive impact it has on our working lives. We also had the chance to have a say in our own tasks, which was a relief for many of us, myself included.

There was definitely a strong focus on safety, and it was managed very well and responsibly. I must also mention how efficiently and professionally the work is carried out at Mammut.

Reflections on the experience

My work experience was definitely positive and educational. It has always been a major and significant thing for me to genuinely learn and experience new things. That’s exactly what Mammutti gave me. I feel I’ve learnt a great deal, including some completely new things, through my work tasks and by observing how the work is done. Things ranging from basic painting to factory work, clearing and planting, and marketing tasks. So it’s safe to say that there are plenty of different jobs on offer for summer workers too. All in all, looking back, I’m really grateful, and I’ve been left with a positive impression of both this unfamiliar sector and Mammutti.

A mammoth sapling grows into a mammoth

The revamped brand, website and visual identity will support the company’s next phase of growth

Recent years have been exceptionally challenging for the house-building industry. Fluctuations in demand, rising interest rates and market uncertainty have put the entire sector under strain. Despite this, Mammuttihirsi has continued its determined development and strengthened its position in the market.

The company is now taking the next step in its growth story and rebranding as Mammut. Along with the name change, the company’s visual identity, website and marketing materials are also being revamped.

– We’ve been known as Mammutti in everyday speech for a long time, so we wanted to adopt the name officially in all our communications as well. At the same time, we’re focusing more strongly than ever on building our brand. A shorter, clearer and more memorable name supports our objectives both at home and, in the future, on international markets as well, says the company’s CEO, Ilpo Nylander.

A white shirt featuring the Mammutti logo

The Finnish landscape as inspiration for a new look

The most striking aspect of the rebranding is Mammut’s new visual identity, which was designed by art director Janne Peltoniemi.

The brand’s visual identity is built around elements familiar from the Finnish landscape. The colour palette features the soft hues of fields, the vast sky, the greenness of nature, and a red based on red ochre, which serves as the recognisable main colour of the identity. The idea is a view that many Finns will recognise: a home in the midst of an open landscape, a place that is lovely to visit and even lovelier to return to.

The new logo combines the name ‘Mammut’, the construction industry and the company’s distinctive visual identity. Its simplified design features the silhouette of a mammoth, the letter ‘M’ and a reference to a house with a pitched roof.

– The aim of the new brand identity was to combine Mammut’s long history and strong expertise in log construction with a modern, timeless look. We wanted to create a recognisable brand identity that conveys quality, reliability and strength. The new logo and colour scheme also support this concept. The main colour, red, is inspired by Finnish red ochre, which reflects the company’s roots, history and building traditions, whilst also helping Mammut to stand out and remain memorable in the future, explains Peltoniemi.

A landscape of fields, with the Mammutti logo on a white sign

The revamped website enhances the customer experience

As part of the brand revamp, Mammut’s website has also been redesigned.

The new website places particular emphasis on clarity, the presentation of properties and a seamless customer experience. The aim is to make it easier to find information and to make it even more straightforward for both new and existing customers to explore Mammut’s services.

The revamped look will first be visible on our website and social media channels. Over the summer, it will also be rolled out in stages across other materials, events and customer interactions.

– Although the name is changing, the core of our business remains the same. We will continue to produce Mammutti logs, Mammutti log houses and Mammutti installations. Our products, service packages and the quality and customer satisfaction that are so important to us will not change. Above all, this rebranding reflects the fact that we are looking firmly to the future and laying the foundations for Mammutti’s years to come, says Nylander.

Further information:

A northern identity will continue to unite Mammuttihirtti and Kärpät in the years to come

Mammuttihirsi and Oulun Kärpät are continuing their long-standing partnership with a new multi-year agreement. For Oulu-based Mammuttihirsi, this is about gaining significant visibility within a wider context. The company aims to establish itself strongly as a representative of Northern Finnish construction expertise. Kärpät is seen as a sought-after partner due to their shared roots and strong regional standing, and over the years the club has become an important and natural partner for Mammuttihirsi.

Kärpät is one of Finland’s best-known sports brands and, at the same time, a powerful symbol of Northern Finland. A community has grown up around the club, extending far and wide across Finland. Mammuttihirsi recognises this same northern way of doing things in its own work as well.

– We build homes all over Finland, but our work is deeply rooted in the north. “Kärpät embodies the same pride in our roots and in what we do in the north that Mammuttihirsi also strongly identifies with,” says Ilpo Nylander.

– With a more comprehensive and high-profile package than in previous years, we are building our brand more effectively. “With this extended partnership agreement covering the next three Liiga seasons, we want to demonstrate our commitment and long-term vision,” Nylander continues.

For Kärpät, the involvement of local businesses is an important part of the club’s activities. The upcoming Liiga season will raise the stakes even further, which underlines the importance of long-term partnerships in the years to come as well.

– It is a major development for us that our partnership with Mammuttihirre is set to continue. We are truly delighted with this multi-year contract extension, which is based, above all, on long-term collaboration. We are united by a shared vision: the desire to be a strong and significant player in Northern Finland within our respective fields,’ says Ilkka Mikkola, Sales Director at Kärpät.

Under the new agreement, Mammuttihirsi will continue to feature at Kärpät’s match events, on digital channels and in joint content packages in the coming seasons.

Further information:

Mammuttihirsi is working with Nuorten Ystävät to create a new kind of summer work programme for young people

A log house manufacturer and a multi-sector organisation are pooling their expertise to ensure that more and more young people can gain a positive summer work experience and learn first-hand about working life.

Concerns about summer jobs for young people have taken centre stage in public debate, right up to the Finnish Parliament. In 2026, there will be 26 per cent fewer summer jobs than in the previous year (Number of summer jobs falling – see where the most jobs are available for the summer – Duunitori). Competition for summer jobs has intensified, and an increasing number of young people are left without a summer job. As a result, several organisations have appealed to businesses to offer more summer job opportunities to young people.

Ilpo Nylander, the entrepreneur behind Mammuttihirre, decided to rise to the challenge and, in the spring of 2026, posted an update on social media, in which he expressed his desire to offer young people meaningful summer jobs and a positive experience of working life. Nylander said he had seen far too many instances where a young person is handed a broom and told: “Clean up”. In the entrepreneur’s view, it is wrong and irresponsible to hire young people for summer jobs without the resources needed for induction and supervision. In the worst-case scenario, a young person ends up with a completely distorted view of working life and the impression that their contribution actually makes no difference whatsoever. 

“A high-quality summer work experience requires induction and guidance. As a relatively small organisation, we cannot spare any of our current staff for this role; instead, we need to recruit a new employee for it,” says Nylander.

The ‘Duuniloikka’ initiative run by Nuorten Ystävät ry, a multi-sectoral organisation based in Oulu and operating nationwide, came across Nylander’s social media post and decided to propose a collaboration. The organisation has extensive experience in providing employment services for young people and working-age adults who face difficulties in the labour market. Nuorten Ystävät expressed its willingness to make its expertise and network available to Mammuttihirre to assist with the recruitment and mentoring of young summer workers. 

Entrepreneur Nylander felt it was important to put the idea into practice quickly through collaboration, as the summer holidays are just round the corner. At Mammuttihirre, responsibility is seen, above all, as concrete actions and the ability to take action when the need arises.

“They provided us with an exceptional amount of enthusiasm, ideas, added value and experience for the implementation of this idea, which is being rolled out rapidly,” says Nylander.

The collaboration began with the recruitment of a summer job supervisor, and a suitable candidate was found within Nuorten Ystävät’s own network of jobseekers. Future summer job candidates, on the other hand, will be recruited through the ‘Summer Job Fair’ event, which will be held during the first week of the summer holidays. The Summer Job Fair is a low-threshold event where young people can meet potential future employers face-to-face on the spot, without having to go through a rigorous application process. Mammuttihirre’s Summer Job Fair will take place on Wednesday 27 May from 2 pm to 6 pm at Mammuttihirre’s head office in Ylikiiminki.

The collaboration between Mammuttihirre and Nuorten Ystävät in the summer of 2026 serves as a pilot project, on the basis of which the model for responsible summer employment will be further developed. The aim is to establish an annual summer tradition that can be replicated by other companies. Updates on the summer employment pilot and the young people’s experiences will be shared on the organisations’ social media and websites throughout the summer.

Mammuttihirsi and Nuorten Ystävät want to encourage all businesses and employers to turn their plans into action. If you’re keen to help young people into work but lack the resources, it’s worth looking for a local partner to collaborate with!

Mammuttihirren Summer Job Fair:

 Time: Wednesday 27 May, 2 pm–6 pm

Venue: Mammuttihirsi, Ouluntie 972, Ylikiiminki

No advance registration required.

Further information about the Summer Job Fair:

Liisa Ojala, Project Manager, Duuniloikka project, Nuorten Ystävät ry

Tel. 050 560 4328, liisa.ojala@nuortenystavat.fi

Taija Hirvonen, Project Services Manager, Nuorten Ystävät ry

Tel. 044 901 7742, taija.hirvonen@nuortenystavat.fi

Ilpo Nylander, entrepreneur, Mammuttihirsi

Tel. 0400 552 921, ilpo.nylander@mammuttihirsi.fi