A home for the family and pets

A beautiful home is a pleasant place not only for people, but also for animals. The Elo family have nearly 50 pets.

When you make your dreams come true whilst you’re young, you have time to enjoy them for as long as possible. Sari and Janne were fearless young people when they moved from the centre of Turku to the tranquillity of the countryside in Lieto about ten years ago. Building a log house and a stable alongside their day jobs required perseverance and long days, as well as a great deal of support from family and friends.

The kitchen and covered dining area inside the light-coloured log house at the Mammutti Log House.

The move was one of the best times in Sari and Janne’s lives, as the log house they’d long dreamt of turned out to be absolutely lovely. Their daughter, Ellen – now 11 – was born there first, followed seven years ago by their son, Eino. The family that has moved into the new house and its grounds is a large one. The family includes over 40 pets, both large and small. Cats, dogs and rabbits live in the house. In the grounds there are eight horses, five sheep and a large flock of chickens. The four-legged animals graze in the neighbouring meadow during the summer. For the winter, they have a stable, which was built at the same time as the house.

The spacious living room of a log house, finished in a light wood tone, featuring a white sofa suite and a window stretching the full width of the wall.

The whole building project began with horses. Sari has long had her own horse, a half-breed mare called Arte. To find stabling for her, they had to move out of the city. Sari and Janne had already been mentally prepared for this for a long time. All that stood in the way of them becoming builders was finding a plot of land suitable for the purpose.

The long search came to an end when Janne’s father spotted a newspaper advert. It advertised a plot of woodland for sale by the roadside between Lieto and Säkylä, with planning permission for both a house and a barn. The land was sold a week before Christmas 2009. That’s when things started to happen.

A bedroom in the Mammutti log cabin, with light-coloured wooden surfaces and a rustic, romantic interior; a black dog is sitting on the floor.

The Elos have always dreamt of a log house

Sari is the energetic designer of the Elo family, and Janne is a skilled builder. By trade, the host is a joiner, although he doesn’t actually work with wood in his day job. His manual skills have been put to good use in bringing Sari’s ideas to life.

They had prepared thoroughly in advance for the construction of the house. Sari had a floor plan she had designed herself ready, and, amongst other things, she had bought the Smeg fridge she wanted two years before the house was completed. Many interior design ideas were waiting to be put into practice once the walls were up.

The utility room in the Mammutti log house, finished in a light wood tone, featuring white fittings and a chandelier.

The Elos have always dreamt of a log house. Its style, natural feel and good indoor air quality are the features that made Sari and Janne forget all other building materials. Once the plot and funding had been secured, quotes were requested from four log manufacturers. Mammuttihirsi was chosen from among them, resulting in the house having truly thick walls. They are 270 millimetres thick laminated logs.

In Sari’s rustic, romantic interior style, old items complement the new furniture. The décor has stood the test of time remarkably well. The overall look of the home is essentially exactly the same as it was over 10 years ago and still looks stunning.

Sari’s hairdressing salon was built in its own premises next to her home

Life in Paattinen has meant so much to Sari that she wants to work there too. Sari’s hairdressing salon, which used to be in Turku city centre, was given new premises right next to her home. Using a log kit ordered from Mammutti, Janne built a new building of around 30 square metres, where the hairdressing salon Arte opened its doors in February 2024.

Read the full story about this seaside villa in the magazine *Unelmien Hirsitalot II*.

Text: Jorma Välimaa

Photographs: Hans Koistinen

A mammoth sapling grows into a mammoth

The revamped brand, website and visual identity will support the company’s next phase of growth

Recent years have been exceptionally challenging for the house-building industry. Fluctuations in demand, rising interest rates and market uncertainty have put the entire sector under strain. Despite this, Mammuttihirsi has continued its determined development and strengthened its position in the market.

The company is now taking the next step in its growth story and rebranding as Mammut. Along with the name change, the company’s visual identity, website and marketing materials are also being revamped.

– We’ve been known as Mammutti in everyday speech for a long time, so we wanted to adopt the name officially in all our communications as well. At the same time, we’re focusing more strongly than ever on building our brand. A shorter, clearer and more memorable name supports our objectives both at home and, in the future, on international markets as well, says the company’s CEO, Ilpo Nylander.

A white shirt featuring the Mammutti logo

The Finnish landscape as inspiration for a new look

The most striking aspect of the rebranding is Mammut’s new visual identity, which was designed by art director Janne Peltoniemi.

The brand’s visual identity is built around elements familiar from the Finnish landscape. The colour palette features the soft hues of fields, the vast sky, the greenness of nature, and a red based on red ochre, which serves as the recognisable main colour of the identity. The idea is a view that many Finns will recognise: a home in the midst of an open landscape, a place that is lovely to visit and even lovelier to return to.

The new logo combines the name ‘Mammut’, the construction industry and the company’s distinctive visual identity. Its simplified design features the silhouette of a mammoth, the letter ‘M’ and a reference to a house with a pitched roof.

– The aim of the new brand identity was to combine Mammut’s long history and strong expertise in log construction with a modern, timeless look. We wanted to create a recognisable brand identity that conveys quality, reliability and strength. The new logo and colour scheme also support this concept. The main colour, red, is inspired by Finnish red ochre, which reflects the company’s roots, history and building traditions, whilst also helping Mammut to stand out and remain memorable in the future, explains Peltoniemi.

A landscape of fields, with the Mammutti logo on a white sign

The revamped website enhances the customer experience

As part of the brand revamp, Mammut’s website has also been redesigned.

The new website places particular emphasis on clarity, the presentation of properties and a seamless customer experience. The aim is to make it easier to find information and to make it even more straightforward for both new and existing customers to explore Mammut’s services.

The revamped look will first be visible on our website and social media channels. Over the summer, it will also be rolled out in stages across other materials, events and customer interactions.

– Although the name is changing, the core of our business remains the same. We will continue to produce Mammutti logs, Mammutti log houses and Mammutti installations. Our products, service packages and the quality and customer satisfaction that are so important to us will not change. Above all, this rebranding reflects the fact that we are looking firmly to the future and laying the foundations for Mammutti’s years to come, says Nylander.

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